Individuals Organizations About Contact
Positioning. LinkedIn. Visibility. Applied AI.

I help people and organizations sharpen how they are positioned, strengthen how they show up, and build the visibility and authority that support what’s next.

The work

For individuals. For organizations.

The context changes. The objective is consistent: make the value clearer, strengthen the positioning, and help the right people understand it.

For Individuals

Position yourself for what’s next.

Private work with executives, senior leaders and professionals navigating transition, a new role, board work, consulting, greater visibility or a significant next move.

Positioning · LinkedIn · Career Strategy · Board · Visibility · Applied AI
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For Organizations

Help your people show up with greater clarity and credibility.

Advisory, programs and training that help leaders and employees represent their expertise — and the organization — more effectively.

Executive Visibility · Ambassador Programs · Training · Professional Development · Applied AI
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LinkedIn for What’s Next

LinkedIn isn’t the strategy. It’s where strategy becomes visible.

Positioning comes first. What do you bring? How do you want to be understood? What are you trying to make possible? LinkedIn is one of the places that positioning becomes visible — through your profile, network, activity, relationships and reputation. The same principle applies inside organizations: help the right people understand what they represent and how to show up credibly.

Applied AI

Human judgment. Better tools.

I use AI to make the work better — not simply faster. It allows me to research more deeply, challenge assumptions, test positioning, explore alternatives and build richer, more effective work. Speed is useful. Better thinking and better outcomes are the point.

About Richard

Strategist. Practitioner. Builder.

I’m a brand strategist, LinkedIn specialist, educator, author and program designer. I lead the LinkedIn practice at Navigate Forward and work privately with executives and professionals on positioning, visibility and authority-building.

My work also includes organizational training, applied AI, and the development of tools, programs and brand assets. When the work calls for it, I bring in trusted specialists and build the right team around the problem.

Navigate ForwardLinkedIn Practice Lead
Power Your Career: The Art of Tactful Self-PromotionCo-author (winner of five national book awards)
UMN Carlson School / HiredCareer, LinkedIn & AI education
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What are you working on?

If you’re thinking about how you — or your organization — are positioned, understood and visible in the market, I’d be glad to talk.

Contact Richard →